By - Alina Fridman
As part of our ongoing series featuring women-owned small businesses, we would like to introduce you to Liana Herrera of Liana Herrera Photography. Liana's passion for photography was ignited by the love she has for her husband and son. Her goal is to tell beautiful stories through photography while capturing life's precious moments that pass by so quickly.
We had a Q & A session with Liana Hrrera.
What type of photography services do you offer?
Liana Herrera Photography is based in Santa Clarita, CA, serving Los Angeles County and beyond. Services include photos of couples, family, portraits, branding, life events and weddings.
What inspired you to launch your business?
After working for a financial services company for 6 years, I got laid off in 2017 because that company moved to another state. 2017 was also the year I got married to the love of my life. So after the wedding and getting laid off, my husband supported me to start my own business. I launched a blog about weddings and beyond. Through that blog, I started to receive a lot of photographers' submissions from real weddings, engagements around the world. Looking at all of their beautiful work inspired me to pursue my long time passion for photography professionally with a launch of my business - Liana Herrera Photography. In 2019 I became a mom to our first baby - boy, and the main reasons for starting my business are my son and my husband. My husband always supports me to pursue my dreams.
How did you start your business? Did you have any help?
I started Liana Herrera Photography with the help of my husband. My husband helps me with the technical side of the business.
Failing forward is the ability to get back up after you've been knocked down. Describe a time when you failed forward, learned from your mistake and how it contributed to a greater success?
After getting laid off in 2017, in addition to starting a blog, I briefly started an online store selling leggings but that did not work out. I did learn a lot about starting a business, designing and setting up a website, running ads, creating social media presence, marketing, and working with influencers.
What is a major business or other challenge you had and how did you resolve it?
My major business challenge is going on right now with COVID-19 situation that is impacting everyone. My hope is that we will come out on the other side even better in our businesses and my business in particular will start growing even more.
What’s the most important business or other discovery you’ve made in the past year?
I've discovered Facebook Groups which is so helpful to network with others.
How do you motivate yourself to stay motivated?
My motivation is my family.
Give us 5 facts about yourself.
Born and raised in Tashkent, Uzbekistan
Fluent in English and Russian
UC Irvine Alumni
Wife to the love of my life since 2017
Mom to one baby boy since 2019
To get in touch with the Liana Herrera Photography, here are the details: