Giggle - Connecting Girls For a Purpose

Updated: Jun 14

By - Alina Fridman

As part of our ongoing series featuring women-owned small businesses, we would like to introduce you to Sall Grover. Sall had a dream to move to Hollywood and become a screenwriter. Her time in Los Angeles turned into a nightmare when she witnessed ten years of harassment, abuse, and misogyny. During this time she experienced everything that the #MeToo movement represents. It wasn’t until she moved to New York and lived with a group of girls, that she remembered how much better life can be. She returned home to Australia to recover and chatted with her mum about how much safer and better her life would have been if she could have privately and securely connected with groups of girls. That conversation inspired what’s known today as Giggle.

We had a quick Q&A session with Sal to learn more about her and her app:

So tell us, what is Giggle?

Giggle is a girls-only social networking platform, connecting girls for many purposes including finding a roommate, travel accommodation, freelance work and emotional support. “Giggle” is the collective noun for a group of girls and the giggle platform exists to connect girls of all ages, all around the world. Giggle is currently used in 31 countries around the world. Giggle connects girls for freelance work, activism, health and support.

How does Giggle Work?

The user experience of Giggle is similar to Tinder or Bumble. Girls swipe, match, and chat. A giggle is formed by a girl selecting girls who appeal to their profile and category of interest. If there is interest a girl swipes right and if not she swipes left to look at the next profile. You can form multiple “giggles” at a time with 2 to 6 girls per Giggle. You have the choice of how many girls you want to be in your giggle. Whether it’s two, three, four, five or six, please remember that all girls have to like each other to be in the giggle. The algorithm is designed to make this possible. However, a giggle starts with two and the first members of the giggle will be able to start chatting straight away!

Giggle was recently launched. How did you market the app?

We have been lucky in our soft launch phase - a lot of free marketing was done for us when some “anti-feminist” men discovered Giggle and spread the word. Girls downloaded Giggle in response.

What is the best and worst decision you've ever made about your brand?

Best decision = starting giggle. Worst decision = engaging some contractors too early.

How do you motivate yourself to stay motivated?

I’m passionate about what Giggle stands for - creating a space for girls/women/females to be free of misogyny.

What’s the most important business or other discovery you’ve made in the past year?

How much more confident I am when I have people supporting me.

Anything else you would like to add?

There is nothing better than girls helping girls.

More about Giggle:

Giggle exists to connect girls for a purpose. The app gives girls choice, control, and connection. Giggle uses a gender verification technology, bio-metric software, that only allows girls inside the app. Trans-girls are welcome on the app as Giggle is for all girls. The goal is to create a safe and secure platform for girls.

Giggle is a freemium platform. All categories, connections and communication are free to use. Giggle does offer girls premium upgrades for extra features (including giggle invisible for girls that want more privacy or giggle peek where you can see who’s liking your profile and giggle slide for an instant connection - but both girls must have it to ensure consent always exists.)


Instagram: @joingiggle

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