Take the Lead
Ladies Take the Lead is a space for strong, passionate, and driven women of all ages and backgrounds to come together as a community. We are here to celebrate, inspire, educate, and entertain through creative, insightful content and events with purpose.
To connect, empower, and support a community of like-minded women so they have the time, space, relationships, and tools they need to lead their best lives.
To provide a platform and conferences for women where they can build organic relationships in order to leverage their collective energy into business opportunities.
We take the lead
founder & ceo
Alina Fridman launched Ladies Take the Lead in early 2019 as an extension of her event production enterprise. While producing unique and memorable events for her clients, who were mostly women, she had also formed close relationships with them. Her clients kept her very busy and her business thrived from word of mouth. Alina quickly realized the power of community from the experiences and the connections she made with her clients as well as her event industry partners.
Well over a decade of events later, Alina launched Ladies Take the Lead, creating a space for strong, passionate, and driven women of all ages to come together and leverage their collective energy into business opportunities. The Ladies Take the Lead platform celebrates, inspires, educates, and entertains women through creative, insightful content and events with purpose.
An ambitious entrepreneur who has built image positive brands in a niche market, Alina continues to build her empire. She created Infinity Soiree to help provide unique marketing solutions for creatives and event-based brands and collaborates on various projects with other companies. Alina also loves connecting with the community that she has built. She holds a weekly Boss Ladies Lunch online bringing in a special guest to tackle a hot topic, produces an interview series on Instagram and YouTube, runs a Facebook Group, and recently launched the Ladies Take the Lead podcast where she celebrates Boss Ladies.