Media and Marketing Agency

Take the Lead

Take the Lead

It starts when strong women decide to come together in conversation and community. These are women who believe wholeheartedly in the adage, “a rising tide lifts all boats.” They’re diverse in age, appearance, and background – from each other and from you – but somehow you all click effortlessly. This is because deep down, every single one of you holds the same vision – you all aspire to take the lead and live your best life. And you’re helping each other get there along the way.

Ladies Take the Lead exists to inspire and connect women entrepreneurs with the purpose to enable them to leverage their collective energy into business opportunities through our platform, events, and podcast.

We offer creative services and opportunities for women entrepreneurs to connect, learn, network, and promote their brands on our platform and at our events, and on our podcast.

We are a creative media and marketing agency.


We take the lead. Do you?

Alina Fridman

Alina Fridman

founder & ceo

Hello Boss Lady! Thanks for stopping by.


My name is Alina Fridman and I am the founder of Ladies Take the Lead. I am also a creative entrepreneur, content creator, podcast host, and mom to two awesome boys. I have one simple goal, to live my best life.


With a background and passion for art, I opened my first business in my late twenties. It was this fantastic boutique design studio where I got to use my imagination and play all day. There was work involved too, lots of hard work. I managed to scale my small business into a full-service event production company producing unique and unforgettable events for my clients. My specialty was, selling memories. 


Well over a decade of events later and a back injury that left me seeking new opportunities,  I launched Ladies Take the Lead. I  wanted to create a space for strong, passionate, and driven women of all ages to come together and leverage their collective energy into business opportunities. I was inspired to create this platform because I realized the power of community from the experiences and the connections I made with my clients (mostly female) as well as my event industry partners. The Ladies Take the Lead platform celebrates, inspires, educates, and entertains women through creative, insightful content and events with purpose.


As a creative entrepreneur, I have built image positive brands in a niche market and continue building upon my empire. I provide creative marketing solutions for small brands and collaborate on various projects with other companies. I love connecting with the Ladies Take the Lead community as much as possible and hold a weekly Boss Ladies Lunch online, produce an interview series on Instagram called Real Talk with Real Women, run a Facebook Group which you should definitely join if you haven't yet, and I host a weekly podcast called Ladies Take the Lead where I celebrate Boss Ladies. I'm one busy boss lady and wouldn't have it any other way. Drop me a line, lets connect! I would love to hear from you.


Alina Fridman